By Nicholas Pagonis
Before You Scroll Past This
You don’t need more content.
You need better thinking.
I just published a piece on Medium that explores how people actually read, process, and feel design — not in theory, but in practice. It’s about the quiet psychology behind attention, clarity, and why some messages land while others disappear.
This article isn’t long.
But it might change how you see your own work.
If you’re building, designing, writing, or communicating — it’s most definitely right up your alley!
1. LinkedIn



Most communication fails for one simple reason:
It talks at people instead of with them.
I published a new Medium article exploring how people actually process messages, visuals, and ideas — and why clarity beats cleverness every time.
If you work in communications, design, or branding, you’ll appreciate this one.
Click the link in my bio to read it!
#ProfessionalDevelopment #CommunicationStrategy #DesignThinking
I aimed to reach professionals, recruiters, hiring managers, thought leaders, and peers in communications/design with this LinkedIn post. LinkedIn rewards credibility and insight. The caption positions the article as professional value rather than casual reading. The image concept focuses on workspaces and thinking moments to visually match LinkedIn’s professional tone. An authority driven opening line with a light use of hashtags are also a huge plus.
2. Facebook / Instagram



You scroll past hundreds of messages a day. Only a few ever stick.
I wrote about why — and how design, psychology, and perception shape what we actually notice and remember.
If you’ve ever wondered why some ideas land and others don’t, then this article is for you.
The full piece is on Medium, link in bio.
For the Facebook/Instagram approach, I targeted a general creative audience — students, designers, casual readers, content consumers. These platforms favor emotion, relatability, and curiosity over formal expertise. The tone is more reflective and personal. I wanted a more artistic and less corporate look, as this will have a higher chance at stopping a user from scrolling. The abstract and moody visuals can capture and retain the readers focus, along with short paragraphs and no heavy hashtags.
3. X (Twitter) / Threads



Most content fails because it’s loud — not clear.
I wrote about attention, design, and the psychology of why some messages stick.
Short article. Big shift in perspective.
Medium link in my bio!
Catching the attention of the fast-scrolling thinkers, creatives, tech/design Twitter, and idea-driven communities is the way to go on x (Twitter) or Threads. These platforms favor minimalism, punch, and speed, so short, strong sentences work best. High-contrast visuals and quote-style graphics also work best too in regards to the pictures in my tweet. It’s no fluff and all fire with a tone that’s drenched in curiosity!
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